super bowl lIX
event design & BRANDING
Involved in the concept & branding of 2025’s SUPER BOWL LIX. collaborated with our team to create the color palette, storytelling, patterns, graphic elements and overall feel and look.
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Inspired by the hand-crafted, beaded, stitched and sown pageantry seen in New Orlean’s Second Line parades and many celebrations.
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creating a variety of style guide elements, photographic treatments and compositions used across the event.
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Approximately 200 million viewers -- 60% of all people in the United States -- watched Super Bowl LVII on Feb. 12.
