super bowl lX
logo
I designed the logo for super bowl lx, the 60th super bowl taking place in the san francisco bay area.
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Inspired by the hand-crafted, beaded, stitched and sown pageantry seen in New Orlean’s Second Line parades and many celebrations.
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creating a variety of style guide elements, photographic treatments and compositions used across the event.
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Approximately 200 million viewers -- 60% of all people in the United States -- watched Super Bowl LVII on Feb. 12.
